Privacy Policy

This Privacy Policy explains how SBS Private Hire Limited (part of SBS Private Hire Limited) collects, uses, and protects your personal information when you use our website or services. We keep things simple, honest, and transparent.

1. Who We Are

SBS Private Hire Limited is operated by SBS Private Hire Limited, licensed by Uttlesford and Braintree District Councils. Our registered office is [Insert company address here]. You can contact us anytime at [email protected].

2. Information We Collect

• • Contact details – your name, email address, and phone number.
• • Journey details – pickup/drop-off points, flight numbers, dates and times.
• • Payment information – processed securely through our payment provider (we don’t store card numbers).
• • Website analytics – IP address, device type, browser data, and usage patterns (via Google Analytics).
• • Communications – emails, calls, or messages you send us.

3. How We Use Your Data

We use your personal data to:

• • Confirm and manage your bookings.
• • Contact you about your journey or payment.
• • Monitor and improve our website and service performance.
• • Meet our legal and licensing obligations as a Private Hire Operator.

We never sell or rent your personal data to anyone.

4. Sharing Your Information

We only share data when necessary to deliver your service, for example:

• • With your allocated driver so they know who to collect and where to go.
• • With trusted partners such as our booking platform (Cabcher) and payment processor for secure transactions.

All third parties are required to handle your information safely and in accordance with UK GDPR.

5. Data Storage & Retention

We retain data only as long as necessary:

• • Journey records – 12 months (to meet licensing requirements).
• • Invoices & payment data – up to 6 years (for tax and legal compliance).
• • Emails & customer communications – 18 months.
• • Analytics data – stored anonymously and used for website improvement only.

All data is stored securely using modern encryption and access controls. When no longer needed, it’s safely deleted or anonymised.

6. Your Rights

You have the right to:

• • Request a copy of the data we hold about you.
• • Ask us to correct or delete inaccurate information.
• • Withdraw consent (where relevant).
• • Complain to the UK Information Commissioner’s Office (ICO) if you’re unhappy with how we handle data.

To make a request, email us at [email protected]. We aim to respond within 30 days.

7. Cookies & Tracking

Our website uses cookies to enhance your experience and help us understand site usage via Google Analytics. You can disable cookies in your browser if you prefer. See our Cookie Policy for details.

8. Data Security

We apply industry-standard security measures to protect your information from loss, misuse or unauthorised access. Payments are processed through secure PCI-compliant providers, and sensitive details are never stored on our servers.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal changes or service updates. The latest version will always be published here, and by continuing to use our services you accept the updated terms.

Last updated: October 2025

© SBS Private Hire Limited – operating brands including Great Dunmow Taxis, First Light Taxis, Fly Stansted Taxis, Jim’s Travel & Driven With Class.